93% of home buyers used the internet to search for homes.
52% of buyers found the home they purchased on the internet vs 29% from a real estate agent.
#1 reason sellers used a real estate agent was to market to potential buyers.
* Source- National Association of Realtors report 2020 Home Buyer and Seller Generational Trends.
Good Buy Home™
Program Questions
How does the program work?
We use our modern marketing expertise to help sell your home like a professional.
Are you selling my home?
We are not selling your home, you are. If you are currently working with a real estate agent, we can still use our modern marketing expertise to sell your house. It is the same program, with or without a real estate agent. You decide.
What is included in the program?
We will take care of marketing your home with modern digital strategies which include social media ads, search engine ads and a property webpage. We can even send you a custom QR code to add to a yard sign or flyers so potential buyers will have quick access to your custom web page.
What are the modern marketing tactics?
Modern marketing is placing your product where the buyer can find it right when they are looking to buy. We use data and technology to target potential buyers so you can get the greatest return on your market dollars. Learn more about modern marketing here.
How do I set a listing price for my house?
We can provide you with a FREE customized 3rd party report on comparable houses in your area that are currently on the market or have recently sold. YOU can then determine YOUR selling price with current and accurate information. You can also work with a real estate agent to determine a price.
Do I have to pay the 6% real estate agent commission?
No, we are a marketing firm not a real estate agency. We charge a flat fee of $699 for 10 weeks of advertising regardless if you are working with a real estate agent or not. Our program puts YOU in the driver’s seat for marketing YOUR home.
What if my home doesn’t sale?
Our Good Buy Home™ program provides up to 10 weeks of marketing services. As with any product on the market, we will provide you with analytics to quickly determine what is working and what needs to be changed. You decide the final outcome.
You work with both real estate agents and homeowners. Is that a conflict of interest?
We provide real estate agents marketing services through REALCO Marketing to promote themselves and their brand. We also offer real estate agents a program that uses modern marketing tactics to help them sell their listings. Regardless of who we help, the end game is the same. Data + technology + creativity = Success.
You should hire a modern marketing agency to help YOU sell YOUR home.
Our Good Buy Home™ program uses data, technology and creativity to put YOUR home directly where YOUR buyers can find it at the exact time THEY are looking to buy. Do not settle for anything less.
Good Buy Home™ Program Includes:
Social Media Advertising- Special Ad Category
On social media, housing falls under the Special Ad Category. Navigating through the targeting restrictions can be challenging. You need a marketing expert that knows how to reach their target market without discriminating by age, gender, zip code or any detailed options describing or appearing to relate to protected characteristics.
Expertly Placed Social Media Ads
Using a variety of standard and video creatives, your ad is guaranteed to sparkle with professionalism. In our experience, housing ads best perform on these platforms and placements:
- Feeds (Facebook, Instagram, Facebook Marketplace, Facebook Video Feeds, Facebook Right Column, Instagram Explore)
- Stories (Facebook, Instagram, Messenger)
- Facebook In-Stream Videos
- Facebook Search Results
- Facebook Instant Articles
- Audience Network Native, Banner and Interstitial
- Audience Network Rewarded Videos
Search Engine Advertising
Google Search Engine and Display ads reach audiences that are interested in purchasing a house while they are searching for a house.
Google’ also restrictions targeting for housing listing sites, individual houses for sale or rental and real estate services. Effective 10/2020
Knowledge of Google advertising is nothing without a strong strategy for the housing market. Our paid advertising includes the perfect combination to reach your buyer at the right time.
Custom Webpage
We keep your home top of mind to potential buyers with reminders. We showcase each home on its own webpage. All paid ads push website traffic directly to that page so we can remarket to anyone that visits the webpage.
$699 for 10 weeks of custom paid advertising.
Let's Work Together!
Our modern marketing services focus on using data, technology and creativity to deliver the highest return on your marketing investment.