Whether you call it Push vs. Pull, Outbound vs. Inbound, Traditional vs. Digital, Then vs. Now, Finding Customers vs. Being Found, marketing has changed.
Data and technology can now help companies make informed decisions about how and where to get the greatest returns from their marketing dollars. Targeted reach and analytics can quickly determine what is working and put your brand directly where your audience can find it.
Print media (newspaper and magazine ads, newsletters, brochures, rack cards, signage)
Broadcast media (TV and radio ads)
Direct mail (fliers, post cards, catalogs)
Promotional products (pens, cups, water bottles, hats, shirts)
SEM– Search engine ads
SMM– Social media ads
SEO– Search engine optimization
Organic search engine placement
SMO– Social media optimization
Content creation (ebooks, webinars, guides, checklists)
Email automation (drip campaigns, lead nurturing)
Landing page optimization