Traditional vs. Modern

Whether you call it Push vs. PullOutbound vs. Inbound, Traditional vs. Digital, Then vs. Now, Finding Customers vs. Being Found, marketing has changed.

Data and technology can now help companies make informed decisions about how and where to get the greatest returns from their marketing dollars. Targeted reach and analytics can quickly determine what is working and put your brand directly where your audience can find it.

Traditional

Print media (newspaper and magazine ads, newsletters, brochures, rack cards, signage)

Broadcast media (TV and radio ads)

Direct mail (fliers, post cards, catalogs)

Promotional products (pens, cups, water bottles, hats, shirts)

Tradeshows/Conferences

Billboards

Sponsorships

Telemarketing

Product samples

Cold calling

Modern

SEM– Search engine ads

SMM– Social media ads

SEO– Search engine optimization

Organic search engine placement

SMO– Social media optimization

Websites

Retargeting

e-Commerce

Conversion tracking

Content creation (ebooks, webinars, guides, checklists)

Email automation (drip campaigns, lead nurturing)

Landing page optimization

Call tracking

Blogging

Video channels

Mobile apps

Benefits of Modern Marketing Tactics

increases website traffic
generates more qualified leads
lowers marketing expenses
boosts organic search engine traffic
increases conversion rates
increases sales
builds brand awareness
gives targeted research
improves customer service
cost effective
high return on investment
flexible and adaptable
increases satisfaction
drives brand loyalty
measurable
behavioral focused

Yes, I want to learn more about The Modern Marketing Department.